Clever Out of Home advertising for Powerhouse!
JEREMY SCOTT x SMART FORTWO - “FORJEREMY”
There officially isn’t an object that Jeremy Scott cannot put wings on. Yesterday was the official Los Angeles unveiling of the new collaboration between Smart and the fashion designer (who brought a heavy entourage along with him including A$AP Rocky, M.I.A., and Frank Ocean).
Based on the Smart electric drive two seater, Scott added some of his signature designs to the car including the wings already seen on many sneakers from the Adidas x Jeremy Scott collections and also redesigned many parts of the interior and exterior.
The smart forjeremy showcar will be launched next year as a limited special edition - meanwhile, check out more of the car after the jump:
These fifty-year-old advertisements for the VW Bug targeted the seemingly negative small stature of the vehicle and turned it into a major selling point. Lines like, “Too small?” and “They’ve got the bug,” popped up on billboards everywhere, making Volkswagen one of the most popular car manufacturers (and advertising directors) in the world.